[]This is overwhelming.
[]Movies simply don’t hold on like this any longer, particularly movies in large release. And yet here we are …
[]After 6 days in wide release, Dead Numeration balanced $1,225 per screen in 4,327 theaters on Monday.
[]After 2 week in wide release (that continues to broaden), Sound of Flexibility averaged $1,517 per screen in more than a thousand less theaters: 3,265.
[]This is Noise of Freedom’s second Monday in wide release, and its prescreen average is beating Dead Reckoning’s first Monday in large release, and you can wager Dead Numeration had a $100 million promo project behind it in addition to Tom Cruise’s second-to-none star power.
[]Noise of Liberty almost beat Dead Reckoning Monday to gain the top spot.
[]Sound of Freedom made $4.954 million to Dead Reckoning’s $5.3 million.
[]Presently, Noise of Liberty sits at 90.7 million, compared to Dead Reckoning’s $83.7 million.
[]For context, on its second Monday, Indiana Jones and Dial of Fate balanced simply $703 per screen and earned simply $3.2 million. Currently, Dial of Fate sits at $147 million. On its 2nd Monday, The Little Mermaid remake made $4.6 million with a per-screen average of $1,057. The Little Mermaid has up until now earned $294 million.
[]Not that Sound of Liberty will wind up earning $2 billion around the world like James Cameron’s Avatar films, however this hold reminds me of the Avatar movies, by which I suggest it is difficult to guess the number where Sound of Flexibility finally lands.
[]Get a load of this …
[]”There have just been 10 wide-release motion pictures in box office history that have had a second-weekend boost higher than 35% over their opening weekend,” described Brandon Purdie, Head of Theatrical Circulation for Angel Studios. “All of them achieved this turning point throughout Christmas. Angel Studios is the only studio to accomplish this feat during the summertime blockbuster season []
[]So why is this happening? What makes Sound of Liberty different, special, and a legitimate phenomenon?
[]To begin with, by all accounts, it’s a well-made film– and this is whatever, the only thing that matters. The Noise of Flexibility audience is lost in the story and cares about the characters. Instead of being overbearing, you feel the Christian theme more than you hear it. There’s absolutely nothing preachy. There’s no rhetoric. It’s an excellent movie individuals enjoy. It’s a film that makes them feel something, and that’s when motion pictures work best.
[]This is why the corporate media and Hollywood are terrified of Sound of Liberty— it’s an excellent movie. After two decades of making every effort, right-of-center developers have enhanced their craft and are producing quality material. Quality is the only thing that will beat Hollywood, and Hollywood understands that.
[]And Hollywood understands another thing: Its own quality is decreasing rapidly.
[]The second reason Noise of Freedom is skyrocketing is the business media’s seething hatred. We saw this 20 years ago with Mel Gibson’s Passion of the Christ. Gibson not just provided one of the best motion pictures of this brand-new century, but the media’s 24/7 hate project against The Passion made people curious. Prior to it was over, Gibson had actually made a few hundred million dollars from a movie the bigots in mainstream Hollywood declined to disperse.
[]The political right’s war on Hollywood resembles our war against the corporate media. It will not be won through boycotts, grumbling, or using something that’s just conservative. The business media is losing since New Media has moved beyond whimpering about predisposition into actual reporting and analysis. New Media is now good at what it does, better than the business media. Quality journalism is winning the media war.
[]The much better our side gets at informing engaging stories driven by fascinating characters and universal styles, the more our home entertainment audience will grow. The much better we get at pressing our concepts through theme and character as opposed to rhetoric and lectures, the more nervous Hollywood will end up being.
[]Everybody thought the success of The Passion of the Christ would alter everything. It didn’t since our side wasn’t ready. Our artists didn’t have sufficient experience to benefit from the opportunity, the opening. There’s just one way to beat Hollywood: produce better material than Hollywood. Being conservative and Christian is insufficient. The stories, characters, and themes should transcend.
[]Noise of Freedom is a box office phenomenon and scary the fake media due to the fact that it’s a remarkable product. It truly is that basic.
[]Follow John Nolte on Twitter @NolteNC. Follow his Facebook Page here.